Discover the right creators
Find creators that match your brand, audience and campaign goals.
Influencer Marketing, Simplified.
Find the right creators. Track every campaign. Know exactly what your influencer marketing is worth.
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HAS WORKED WITH
FOLLOWERS
Mega1M+Macro500K-1MMid100K-500KMy directory
Every creator you have revealed or imported, in one place.
PAID POST AUDIT
PKR 377 per 1,000 views
The Problem
You invest in creators. You pay for campaigns. But do you really know what's working?
Your marketing budget deserves better.
The solution
Outfluo brings your whole creator workflow together, from finding the right creators to measuring what each post returned.
Campaign performance
Features
Powerful tools to discover, manage and measure your influencer marketing, all in one place.
Find creators that match your brand, audience and campaign goals.
Plan, organize and collaborate with creators in one workspace.
Keep creator posts, views, engagement and payments organized.
Understand your cost per 1,000 views, cost per engagement and overall ROI.
ROI & Value
Don't just look at follower counts. Understand the real value behind every view and interaction, and make smarter decisions about your next collaboration.
Use Cases
Outfluo fits the way different teams work with creators, from growing brands to marketing agencies.

Find creators who align with your products and measure campaign performance.

Manage multiple creators, campaigns and clients with greater clarity.

Make influencer marketing more manageable as your brand grows.

Keep creator performance, campaign activity and reporting organized.
Also in Outfluo
Same data, different questions.
HOW IT WORKS
Search the directory or ranked lists by brand and category, or import your own handles.
Give a budget and a brief, then swap creators until the lineup is right.
Paste each paid post and see what it cost per view and per engagement.
Pricing
Prices in PKR, billed monthly. Upgrade, downgrade or cancel any time.
Every account starts on the free plan. Compare every plan
Find, compare and book proven creators in one simple workspace.
FAQ
Influencer marketing in Pakistan, and how Outfluo helps you do it with real numbers.
Outfluo is an influencer marketing platform for brands and agencies in Pakistan. It helps you find Instagram and TikTok creators, check their real reach and engagement, see which brands have already paid them, plan a campaign within a PKR budget, and measure what each paid post returned. You can start on the free plan and see the paid plans when you need more.
There is no fixed rate card in Pakistan. Creators price by reach, niche and what the deal includes, so two accounts with the same followers can quote very different fees. The fair way to compare them is cost per 1,000 plays or views in PKR. Outfluo's price check sets a creator's fee against what similar creators cost and marks it cheap, fair or expensive. It is included in the paid plans.
Use Discover on Outfluo to search Instagram creators in Pakistan by niche, city and follower size. Every result shows the creator's followers, city and topics for free. Opening a full profile, with median plays and engagement, costs 2 credits. Create a free account to start with 20 credits, enough for 10 profiles.
Choose TikTok as the platform in Outfluo's Discover to see Pakistani TikTok creators, then narrow them by niche, city and follower size, the same way as Instagram. TikTok profiles show median views and engagement, and a creator who is on both platforms has the two accounts linked. Opening a TikTok profile costs 2 credits, the same as an Instagram one.
Compare the plays or views a creator's posts really get with the follower count they show. On an Outfluo creator profile, Followers who show up gives the share of followers who watch a typical post, beside median plays or views and engagement. The follower growth chart marks a sudden jump in followers. A large following with very low reach, or likes with almost no comments, is a warning. Treat it as a signal to look closer, not as proof.
Look at the creator's past branded posts. Outfluo reads a creator's posts and records the brands they tag, mention or share a collab post with, so a creator's profile lists the brands they have worked with and the posts behind each one. Brand lookup shows it the other way round. Search a brand in Pakistan and see the creators who have posted for it.
Measure it by what you paid against what the post delivered. In an Outfluo audit you enter the fee in PKR and paste the Instagram or TikTok post link. It pulls the post's real plays or views, likes and comments, then works out your cost per 1,000 plays and cost per engagement and compares them with similar creators. The free plan includes 5 audits.
Yes, Outfluo has a free plan. It includes 20 credits, enough to open 10 creator profiles, plus 5 audits, 1 campaign, 2 competitor brands in brand lookup and the 5 newest posts about your own brand. Free credits are given once and do not refill. Paid plans start at PKR 9,999 a month and refill their credits every billing period. Compare the plans.
Outfluo is for brands and marketing agencies that run influencer campaigns in Pakistan. An account is for the brand side. You search creators, check them, plan campaigns and track what you paid. Creators do not need an account and cannot sign up as one today. The platform works from the public Instagram and TikTok data of creators in cities such as Karachi, Lahore and Islamabad.
Still have a question? Email contact@outfluo.com or contact us.